Most Loved Retailers

WPP BAV’s Love+ metric is a first look at how leading retail brands across the world perform on Love+. Through unique BAV data and powerful insights we uncover the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough.

Everyone knows what love is, right?

Well, it’s not quite that simple.

There are powerful reasons why brands should know what kind of love consumers might feel for them, and why they would want to inspire the kind of love that sets hearts aflutter and pulses racing – not the kind of love people have for a comfy old sofa.

In this report, explore the different kinds of love that retailers might inspire in consumers and which brands inspire the right kind of love in consumers.